Marketing to meet strategy
" The enigma of marketing is that it is one of man's oldest activities and yet regarded as the most recent of the business discipline" <Tab/>Michael Baker - 1976
The true concept of marketing is an exchange based upon mutually satisfying relationships in which both parties get what they want.
This assignment is aimed at providing a clear and methodical approach to determine if marketing concepts could meet the strategic objectives. It will focus on the viability of that project from the market prospective in view of the organization strategic objectives…
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