Marketing strategies Sealed Air VS. Gafcel.
1. PRELIMINARY REMARK
No preliminairy remark
The protective packaging market is becoming more competitive.
Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective.
A new company (GAFCEL) has entered the market with an uncoated product and is having success on the New York, California and Ohio market. Sealed Air wil…
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