Marketing Plan - Mouth Wash.
DATE:26TH AUGUST 2003
RE:PROMOTIONAL STRATEGY: MAXI-FRESH MOUTHWASH
-The Malaysian oral hygiene market consists an estimated 2million users with an estimated market size of RM30, 500, 000.00
-Relatively matured market with minimum players. Market leader, Listerine, Oral-B.
-Purpose of the proposal is to recommend marketing and promotional campaigns to effectively launch our latest product, non-alcohol Maxi-Fresh Mouthwash.
2.0 TARGET MARKET
2.1 Market Segmentation:- 2.1.1 Geographic:i) East and West Malaysia
- Marketing Plan
- Marketing Plan - Mouth Wash.
- Marketing Plan for the introduction of Virgin Jeans
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