Marketing on Television, Broadcast? or Cable?
MARKETING ON TELEVISION BROADCAST? OR CABLE?
The focus of this issue analysis is on the television industry. Historically television's success has depended upon its ability to attract both audiences and advertising dollars. Presently, broadcast television continues to attract the bulk of television advertising dollars. Cable television, continues to grow and gain market share and is now slowly emerging as a significant and important advertising medium. Although both the cable and broadcast television industry have had tremendous growth on both fronts over the past several deca…
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