Marketing of Changhong in China / Eseja / ID: 939580

Autors: Anonīms autors (4)

Vērtējums:

Publicēts: 11.11.2004.

Valoda: Angļu

Līmenis: Vidusskolas

Literatūras saraksts: Nav

Atsauces: Nav

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Marketing of Changhong in China
Section 1. Customer Analysis
A. Segments
1. Color TV
Pure flat serial
Super flat serial
Flat square serial
Comments: Largest segment, dairy products, segmented by regional needs/functional Offerings/entertainment, accelerating growth
2. Projection TV
Comments: Second largest segment, technical offerings, Middle-class's favourites, high growth rate in urban areas.
3. LCDS & PDP TV
Comments: Potential, high technical supports and luxury appliance, growing dramatically.
B. Customer Motivations
Segment Motivations
1. Color TV Ba…

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Job Application Letter for a Marketing Position
Eseja1 Mārketings, reklāma
Marketing
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Marketing of Changhong in China
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Mārketings, reklāma

Marketing of Changhong in China