Marketing luxury cars like AudiA8,Mercedes s 500
In this project we are going to research and analyze the marketing strategy of four products within the luxury car market: BMW 745i, Audi A8, Mercedes S500 and the Lexus LS430.
ƒæBMW 745i: The 745 is the latest edition of the 7-series it was launched late 2001. We have chosen the 745i which is the small model within the 8-cylinder 7-series. At a price of DHS 250,000 it is considered to be cheap compared to the Mercedes S500 and the Audi A8.
ƒæThe Marketing Mix:
"«Features: Offers x standard exterior colors and y interior colors.…
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