Marketing Law and Ethics: The Advantages and Disadvantages of Ethical Behaviour in Marketing.
Marketing Law and Ethics
Assignment One - Ethics
Being ethical as a marketer has its advantages as well as its disadvantages. The 'negative' advantages are obvious, all of which point to personal and business gain. However, to say that one must act unlawfully to be unethical would be false. The provided statement is completely factual and is particularly relevant to marketing and, more accurately, business, in the fact that "ethics are not, by definition, counterproductive to profit, but may be beneficial to profit."
Hypothetically, a marketer would need to accept the above statement as…
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