Marketing Case Study identifying possible promotions towards the devolopment of a new Salsa.
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Roscoe Foods has found a viable market opportunity within the Salsa industry. Using current marketing conditions, forecasts, and a highly customized attack strategy, Roscoe Foods can quickly brand itself as a leading provider of Salsa products.
Roscoe will identify itself with sports fans and market its product as a "Sports" salsa.
<Tab/>Positioning in the U.S. markets will be attained through event advertising and athlete endorsements. Advertisements will focus on the Baseball (MLB) and Football (NFL) seasons to provide full year…
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