Marketing assignment-- to create a brand of clothline and discuss how you would promote it
First Milady's research department will do a marketing research in southern California to get the average size of the middle age women. The average size in USA and Europe will be different but the company will only starting in USA market first and see how the company process. If in the future Milady's market expanded nationally and doing very well, the company might as well try in the Europe market. And at that time we will possess a different size made for Europeans.
A brand with a price of Banana Republic and a style of Express with a more elegant look. I will achieve this goal by makin…
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