Marketing Analysis: The Garden Grill Includes Consumer Analysis, SWOT Analysis, Break-Even for a new business using real data.
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Part I - CONSUMER ANALYSIS
-Feel good about what they are eating
-Friendly, fun, casual, relaxed atmosphere
-Age: eighteen to fifty-five
-Income: Range from less than $15,000 to over $60,000
-Occupation: Range from full-time students working part-time jobs to business professionals.
Caucasian Non-Hispanic - 26%
Hispanic - 48%
African American - 18%
Other - 6%
-Location of Residents: College students not living at home, students who take courses at night, people who work long hours, and families int…
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