Marketing analysis of Target and Walmart
A Marketing Analysis of Target and Wal-Mart
<Tab/>Everyone knows the names and has shopped the stores hundreds of times over. Wal-Mart has proven to be highly successful at attracting a target market consisting of value driven, lower class consumers. In contrast, Target, despite offering similar if not equal products and prices, has taken a different approach by attracting a higher, more conservative class of customers. With each department store being virtually equal in their offerings, how does each appeal to and stimulate the buying motivation of their target market?
- Marketing analysis of Target and Walmart
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