Marketing Analysis of Legend

Overview of Legend
Legend Group Limited is a diversified IT company in China with brand "Lenovo" providing advanced IT products and services from computer products, mobile handsets, digital products, to corporate IT solutions.
The history of Legend goes back to 1984, in which Institute of Computing Technology, Chinese Academy of Sciences, established the Group, by 20,000 RMBs and 11 scientists. By 2002, Legend Group Limited, which once existed only as a wholesale distributor for U.S. and European brands, had become the largest IT Corporation in China. …