Market Research Phases- This paper defines the research process and data collection needed to lauch a new product.
Business Research Project: Sony Ericsson Mobile Phone
The research question for this research project will be "is it the market potential of the games available, the interface and interaction components or the product itself?"
From the research question, the research objectives can be defined. There is a need to understand the link between the games available, the interface and interaction the user has with the product and the aspects of the product itself.
Research objectives are based on gaps in knowledge of the target audience. Since this product is new for Sony Eri…
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