Maketing strategy "PEPSI IN CHINA"
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Pepsi in China
Pepsi, with a global business turnover of $29.292 billion, ranked 92 among the Fortune 500 and first among all beverage makers in 1997. The major product of the company--Pepsi Cola -- is enjoying an increasing popularity among young consumers all over the world.
The progress Pepsi has made in China is even more impressive. According to the latest report the China Light Industry Association, Pepsi's sales volume increased by 25% in 1999, far exceeding its rivals in terms of growth rate.
Pepsi was among the first soda pop producers to enter the Chinese market. Since its founda…
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