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Kremlevskaya Vodka in US. Marketing Plan
Creativity will be directly linked to the Kremly Vodka quality story, which positions it as the World's Finest Vodka, and made in Russia. Sales promotion, and publicity efforts will coincide with this strategy. The company plans to advertise in B2B publications aside from fashion, music, trade magazines, and outdoor billboards. In order to effectively target the 21-45 year adult male and female demographic, Kremly will display intelligent yet provocative ads, which will push the envelope in order to catch the public's eye, which is by far the most important goal in creating the marketing, mix. In the end, it is the people that determine the success or failure of the product. However, Kremly's chances for success are greatly enhanced by the company's strong brand equity and impressive track record across the globe.…
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