KOTAK MAHINDRA BANK
Importance of Unique Selling Proposition
A USP is that distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor.
If you don't honestly believe you can deliver on your USP, pick another one to build your business on. Just be sure it's unique and that you can fulfill it.
Remember, the USP is the nucleus around which you will build your success, fame, and wealth, so you better be able to state it. If you can't state it, your prospects won't see it. Whenever a customers needs the type of product or service you sell, your U…
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