It explane about Dual and single channel in BtoB marketing
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Dual Channel Marketing
Dual channel marketing occurs when firms sell virtually the same products and /or services to both consumers and businesses.
Dual marketing channel arise for several reasons.
*a product is the first sold in the business market and then is adapted to the consumer market
*As sales grow, economies-of scale can be created.
Another type of dual channel marketing result from spin-off sales, in which individuals who buy a particular product at work and have positive experience with the product purchase another one for personal use.
Image Concerns in Dual Channel Marketin…
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