Is Growth Always the Best Strategy?
In an era of increased environmental complexity and turbulence, the emphasis on strategic planning and its focus on the future are essential for survival and are essential. As the world becomes a global marketplace with national borders becoming meaningless, the potential for organizations to grow and expand is unlimited. Likewise, business challenges today are becoming more numerous, more threatening and more urgent and it is imperative that firms respond to adopt new strategic methods of gaining power to survive in the increasingly competitive industry. But is bigger really better? A corporate level organisation can choose to grow, stay put or divest. The strategy an organisation adopts depends on several aspects: the size and internal resources of your business, the industry/s in which it operates, where the business is currently positioned in the market, the organisational structure and culture of the business, and the environmental status. In consideration of these factors will help determine the criticality of organisation strategic position in the market, and whether to proceed with the spur to adopt a growth perspective or postpone to later suitable times. To answer the question, bigger, of course, is thought to be better.
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