Intro to Marketing - Study Notes for the Test (Continues)
Psychographic segmentation is often part of an overall segmentation strategy.
Psychographic studies may be implemented to develop lifelike, 3-dimentional profiles of lifestyles of the firm's target market.
When combined with demographic and geographic characteristics , psychographics become imortant in understanding the behaviour of present and potential target markets.
Benefit Segmentation is based on the attitudes of products as seen by customer.
Segments are developed by asking customers about the benefits they perceive in a good or service.
Many marketers consider…
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