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Ifrah Naz MAKETING PEST AND SWOT ANALYSIS: Business Marketing: Unit 3 A3
The Pest analysis examines the external environment and the global factors that may affect a business. This provides a quick representation of the external pressures facing a business, and their possible constraints on a business. The P.E.S.T factors are:
This is concerned with how political developments, regionally and internationally might affect a businesses strategy. This can include legislation, such as consumer laws, regulation and the government's view of certain activities.
An example of a political affect that may affect "Bling-…
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- Ifrah Naz MAKETING PEST AND SWOT ANALYSIS: Business Marketing: Unit 3 A3
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