Mr. Chin should advise to increase marketing efforts for the professional development programs. BECAUSE:
1. Major problem with this marketing plan is the idea that chasing corporate America is a violation of the mission statement. This is not true. The mission statement, which reads:
The Mission of Hurricane Island Outward bound is providing safe, challenging, educational experiences in a wilderness setting, carefully structured to improve self-esteem, self- reliance, concern for others and care for the environment."
This mission statement reveals NOTHING about limiting these benefits to…
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