How Marketing Research Determines the Management Decision Problem
The management decision is always connected with the problem or opportunity the company comes across at some point its business activity. It may be the decision about the introduction of the new product or adoption of the most effecting pricing or campaign.
To help the client undertake the decision which action to follow, the market researcher starts with the research process, which first step is the problem definition. The researcher must understand what the needs and objectives of his client are and know how to translate the management problem into the market research problem. …
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