Globalisation and the Media.
This week's readings deal with several fundamental issues which all interrelate. These issues include the mass media, the digitisation of modern mass media, neoliberalsim, and globalisation. The term mass media refers to print, broadcasting and telecommunication systems. There is now a new phenomenon taking place in today's very technologically advanced society; this is the digitisation of the modes of mass media which were mentioned previously. The theory which applies to this digitisation of the mass media is known as the convergence theory. In more general terms the convergence theory r…
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