Functions of Public Relations: PR fuctions and roles within to major global companies Wal-Mart and Toys "R" Us.
Functions of PR: Wal-Mart and Toys"R"Us
<Tab/>Public Relations is a vital part of a comprehensive marketing program. Every company, whether large or small, should have a PR group in place for unanticipated moments. PR should also be used on a regular basis and partnered with other marketing and advertising essentials. Great Public Relations can add power to the overall company image. When major magazines write about a particular company, this provides a different type of credibility and stature that can improve and clarify an audiences' perceptions of that company. A single m…
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- Functions of Public Relations: PR fuctions and roles within to major global companies Wal-Mart and Toys "R" Us.
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