Florida National Bank

Florida National Bank (FNB) operates branches in 65 cities and towns throughout Florida. The Bank offers range of financial services, including Visa and MasterCard credit cards. FNB has 62, 500 people in the state using its credit cards and based on certain application information, the bank has access to name, address, zip code, telephone number, income and assets. FNB wants to be able to more affectively target offerings sent through the mail, so the bank wants to determine if there is a relationship between the volume of purchases charged on credit cards and demographic characteristics…