Examine the Process by which Grand Union Transformed Its Business

Grand Union is a large retail grocery. The majority of its stores are located in well-established neighbourhoods. The Grand Union had always seen itself as a grocery store. One where there is a traditional high volume, low margin, limited selection, discount driven. In the mid 1980's came the advent of the super store, the smallest of which was about twice the size of Grand Union's largest store.
Grand Union's top managers were faced with the need to redefine what it meant for Grand Union to be a grocery store. …