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Exam Study Notes for Marketing
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Marketing Management Philosophies.
* The production Concept: The production concept holds that consumers will favor products that are available and highly affordable. Therefore, management should focus on improving production and distribution efficiency.
* The product Concept: The product concept holds that consumers will favor products that offer the most quality, performance and innovative features. …
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