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Euro Disneyland problems and resolutions and Ellen Moore
"Euro Disneyland Case"
Identify the major problem facing the company.
Euro Disneyland have been a fascinating project of collaboration, which took many years to be realized. After 2 successes, one in California and the other in Japan, the company didn't want to stop the assumption and dreamed to open another theme park in Europe. This project became reality in 1992. The problem that they had to face was to adapt an American organization in a suburb of Paris, Marne La Vallee. Disney theme parks, long considered to be a recipe for guarante…
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