Environmental Factors in Global and Domestic Marketing Decisions

Environmental factors can be political, social, ecological, cultural, technological and ethical in nature. Any organization that develops a product or service that they want to market domestically or globally must consider what the impact each of these factors may have for them. Not considering these factors can result in the failed attempt to market a product, which may be successful domestically, in other countries where there is a significant market potential.
PepsiCo is a large company which conducts both domestic and global marketing and is very well known. …