Emall: A marketing plan for a virtual mall in Egypt.
In this paper we present an abstract idea for the creation of a professional service firm as well as shed some light in regards to the development of the strategy and the structure of the company. This paper is intended to be a prelude to a formal construction of a business plan with an emphasis on the business model, legal structure, and the operating system. The formulation of this company is taken within the context of the Egyptian market.
When one starts to closely examine the Egyptian market, one begins to wonder why such a large market has not developed in t…
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