The value of any product has a direct relationship to its quality and standards, in terms of finish, appearance and meeting standards. Value is concerned with quality, reliability and value for money.
As a company Dyson is unique and has always set new standards e.g. vacuum cleaner industry, this can be seen with innovations such as the latest washing machine 'Contrarotator', in which Dyson did not want to be influenced by 'the competition or market trends'.
Dyson's products have a record of exceeding customer expectations. Dyson's washing machines meet customer needs, but also introduce new features which exceed customer expectations, e.g. dual drum technology, this feature is exclusive to Dyson through patenting and competitors are unable to mimic the technology. Contrarotator (washing machine) alone has over 50 patents. Dyson used minimal market research, to avoid getting current/past feedback, which would not aid innovation. Dyson's market research asked people what they would like to see from a washing machine not improvements to existing washing machines. This allows new creative ideas from customers and Dyson engineers to be implemented for e.g. Coin trap and roller jack handle, all these new ideas provide customers with peace of mind and ease of use.
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