It's fairly easy to change many of your marketing tactics and strategies on a periodic basis; pricing, packaging, and product mix are among these flexible choices. However, distribution and sales decisions, once made, are much more difficult to change. And distribution affects the selection and utilization of all other marketing tools.
There is a wide variety of possible distribution channels for AAA new service, including:
Sales Force compensated by salary, commission, or both
Telemarketing on your own or through a contract firm
Cyber Marketing, surfing the newest frontier
TV and Cable di…
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