Discuss the Different Strategies to Manage Products and Services throughout the Product Life Cycle with Particular Reference to Nature Products and Deletion Decisions
Far from pursuing a self-service strategy, as most people assume, Dell has in fact shouldered as many of the customer's transaction-related functions as possible. Through repositioning of web-service, more and more people are shopping through the Internet; transaction volume is going up steadily. The web makes itself easier to visit and it consequently translated into more customers, greater loyalty, and higher profits.
The product life cycle is a tool many marketers have used to formulate marketing strategies for different products, but bear in mind that not all products follow the typical life-cycle pattern.
The product life cycle patterns are too variable in their shape and duration. It is like living organisms, but not exactly. The life cycles do not have a fixed sequence of stages and a fixed length of each stage. Thus, different strategies to manage products and services throughout the product life cycle have a great impact on the shape and duration. As service is a part of product and product is a part of service as well, when managing the product life, it might be the optimal choice to integrated both of them and consider them from different perspective.
- Discuss the Different Strategies to Manage Products and Services throughout the Product Life Cycle with Particular Reference to Nature Products and Deletion Decisions
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