Different Perspectives on Managing Corporate Communication
John Balmer and Edmund Gray: Corporate Identity and Corporate Communications
In this article the authors articulate the strategic importance of corporate identity and corporate communications. They point out that effective corporate communications can ensure organizations a competitive advantage. Additionally, they highlight the relevance of ongoing environmental trends that have blurred the images of many companies and increased the need to reposition.
- Different Perspectives on Managing Corporate Communication
Explain the functions of Human resource management
- Human resource management and development
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