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In 1998, German Daimler-Benz and American Chrysler Corporation merged into what was referred to (by Business Week) as "a marriage made in automotive heaven... (that) is set to transform the way the auto industry operates worldwide.". The two companies announced it as a "merger of equals".
This fusion of two of the world's most profitable auto manufacturers was the largest industrial merger in history. The new behemoth's worth was estimated at $40 Billion and was expected to generate $130 Billion in annual revenue and employ over 400,000 people.
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