Crm and supply chain management.
Customer Relationship Management (CRM) and Supply Chain Management.
In today's global competitive market, first class products no longer guarantee success in the aggressive battle for market share. To be successful, organizations need to increase their productivity and reduce costs. To survive in the present global competitive environment, organizations need to show a heightened awareness to customers' needs. Hence, there is an increased focus on a customer-centric business models and integration of supply chains to enable collaboration between the supply chain partners.
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