Critique on an example of public relation: Homepage of iTV.
Reason for choosing this PR example
Hong Kong Telecom rolled out Interactive TV (iTV), one of the world's first large-scale video-on-demand (VOD) services at the end of 1997. Citizens will be able to plump themselves on the couch, press a few buttons and order television programs, movies, video games and other content via high-speed telephone lines, delivered whenever they want to view them. A year was passed, this service provided by Hong Kong Telecom is still striking into the market for more subscribers. This particular example is chosen because some of the PR strategies used are qu…
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