The internet has changed the way things are done. In logistics as this paper has shown but as well in every other aspect of business and social life in the 21st Century. But the Information Age is not only about doing things differently. The Information Age is about breathtaking speed of change. Never before could a generation reap almost in real-time what it sow. This is a blessing because we become eyewitnesses of the results of our own design. And it is a curse because this phenomenal speed has disorientated people. Everybody is searching for the best practice to adapt quickly to volatile hyper-competitive environments. Which in turn accelerates the process of change in a reflexive interaction of complexity. Or as Manuel Castell puts it: "In the twentieth century, philosophers have been trying to change the world. In the twenty-first century, it is time to interpret it differently. Hence my circumspection, which is not indifference, about a world troubled by its own promise." (Castells 1998).
The promise of every New Age is change. Change for good. Not change for change's sake. Co-evolution is not change for change's sake. …
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