Consumer behaviour case- Bayer ibuprofen
Case: Bayer ibuprofen
# 1 what is Bayer aspirin's current product position?
Bayer aspirin current product position is nonprescription analgesic pills.
According to the text, in competition in the analgesics market, Bayer aspirin dominated the aspirin market for many years. In recent year, acetaminophen and ibuprofen-based pain relievers have taken over much of the market. By 1995, Bayer had less than 5% of the analgesics market.
# 2 what are the benefits and risks..........this?
Since Bayer has good reputation, they have the potential for high levels of br…
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