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Coke Vs. Pepsi
Coke would be well served to invest in an idea similar to this. All of the components are there for them to become a major player in the high technology field. The only piece of the puzzle that they are missing is the foresight to diversify into such an area. In the interest of credibility Coke would be wise to name this group something not identifiable with the parent company.
On the soft drink side of the business Coke should continue along the road to success that they started on over 100 years ago. It has been successful to this point and appears that it will remain successful well into the future. Places where it may be better to modify this plan to sell more products are in the European and Asian markets. Currently this plan is not selling as much product as it is in other sections of the world. A solution to this could be to research what the consumer wants in these regions and then act on this research to give the consumer exactly what they want.
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- Coke Vs. Pepsi
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