Choose a TV commercial and an advertisment from a magazine and argue the intention of the ad.
On channel 35 there was a commercial on Allstate car insurance. The intention of this ad was no doubt but to increase awareness of an idea. It featured a horrific car accident followed by a speaker to state what has occurred and then to explain the position the company has on the issue. He says that a "Car accident is one of the worst moments you will ever experience. Allstate wants you to be prepared." The commercial not only wants consumers to choose Allstate as their insurance company but first gives several tips to people involved in an accident. Having your insurance card in the…
- Choose a TV commercial and an advertisment from a magazine and argue the intention of the ad.
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