Madcap Craftbrew; Bottleworks, Inc. Promotional Strategy
Madcap Craftbrew & Bottleworks, Inc can promote its Zebra beer to the media with free publicity. Give out free cases of Zebra Beer "live" on radio stations. They will be aired on stations that broadcast rock and alternative rock music, Zebra Beer's target market. They can also include free Zebra Beer tee-shirts for winners. Winners will have to answer something about Zebra Beer or Zebras. For example, how many flavors does Zebra Beer come in?" Or how many pounds of food does an average zebra weigh?" By asking questions and beer and Zebras it will make Zebra Beer stand out to the audience and from the competition.
Zebra Beer should conduct marketing research before and after their new promotion efforts to find out if their efforts made a difference in sales and volume. They should also research their target market. The company needs to know what motivated consumers to purchase a Zebra Beer. …
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