Case Study: Madcap Craftbrew & Bottleworks, Inc. Promotional Strategy.
Define the audience to be targeted:
The target market is defined as the young professionals between ages 23 to 35 who drink premium or super premium beer. The secondary market was considered to be professionals who drink ultra premium beer.
1) To increase the overall sales of Zebra Beer
2) Build awareness to the target market
3) Promote loyalty and long term growth
Zabra Beer Promotional Budget -
Packaging: $3.50 - $4.00 Per Case
Advertising: $2.00-$3.00 Per Case
Point-of Purchase displays: $0.50 -$1.50 Per Case
Distributor Loyalty program: $5,0…
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