Case Study Involving Goya Food Products and their Marketing Plan.
#1: Of the six environmental forces presented in the chapter, discuss the forces that most greatly affect Goya's marketing strategy.
The force I believe affects Goya's strategy is the Sociacultural force. This is due to one of Goya's main strategies, which is pushing its product specifically to the Latin community. One of its greater advantages it has over competitors (Cambells) is its long-standing name among the history of the Latin community. A greater percentage of demographics who grow up eating a certain thing / brand will generally continue this when then become adults.…
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