Case study: Beringer Blass Wine Estates against Globalisation and increasing competition
Economical factors such as exchange rate should be closely monitored by Beringer wine estates as it's involved in import and export activities. The exchange rate will affect the profit which the firm makes.
On the other hand, government and state legislation and polices must also be complied carefully since it's different in states and countries. Fines maybe imposed for wrong doings of firms.
Natural factors can also affect the business since rainfall, seasonal changes, soil status and global warming can affect the growth of grapes which are used during w…
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