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Q3) Buy-Grid model? Why is it important in decision making? What is the indication?
An important job of the purchasing agent is to evaluate potential suppliers and their offerings. The effects of purchasing on a firm's competitive ability are great, so companies pay close attention to how they evaluate suppliers. Marketers must also understand the process, for them the ones being evaluated. Understand the process is like understand the rules of any games; if you don't know how to score, you are unlikely to win.
- Buy-Grid Model
- There Should Be a Complete Ban on the Advertising of Dangerous Products Like Cigarettes and Alcohol
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