Business - marketting
Business Assessment Notes: HSC Topic 3 - Marketing
Nature and role of markets or marketing:
Role of marketing in firm or society:
Firm: creates sales, brand image. A market allows you to create awareness of your product and increase market share.
Society: Marketing creates jobs, products, services and tax to Government.
Types of Markets:
1.Resource market: factors of production - Land, labour, capital, enterprise.
2.Industrial market: manufacturing market. Organisations that buy the component parts to use in the production of another product.
3.Intermediate market: re-…
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