BMG Entertainment. Music Industry SWOT Analysis
SWOT Analysis and Recommendation if Music Industry
*First major record label to create websites branded towards different music genres.
First major record label to use downloading technology to promote sales of CD's and cassettes.
*Merged with AOL--AOL has the largest internet service provider in the industry.
*BMG was the largest music club in the world, and arguably the leader of the five major labels.
*BMG set up a series of websites dedicated to specific genres of music. These sites linked fans to the artist's websites, where they could download or purchase CD's.…
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