Q.1 What are the reasons for and against immediately launching Oxyglobin?
<Tab/>Will build a brand for Bio pure which will be helpful when launching Hemopure.
<Tab/>They can learn from their mistakes during the launch of Oxyglobin
<Tab/>Will be good for Hemopure later on because people would already be comfortable with the idea of using a blood substitute (This concept can be reinforced via publicising in five journals and trade shows)
<Tab/>Will add value to IPO of company because…
[Dutch] Case Study Marketing Management: Dell-New Horizons (HBS 502-022) - DUTCH
- Biopure Case.
- Marketing Case Study on Becel Margarine
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