Big sky of Montana (SWAT Analysis)
Caucasus School Of Business
Course Name: Marketing Management
Big sky of Montana
Big Sky of Montana, Inc. is a medium-sized (11,000 acre, 2,000 beds) destination resort separated into two main areas: Mountain and Meadow villages.
Big Sky Resort was conceived and built by the late NBC newscaster, Chet Huntley. It first opened for skiing in December 1973. In 1976, Boyne USA Resorts purchased the resort and has owned and managed it since then.
The winter season usually begins in late November and continues unt…
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