Benefits of Database Marketing.
Database marketing is the technique of gathering all the information available about customer, leads and prospects into a central database and using that information to drive all marketing efforts. The information is stored in a marketing database and can be used at both the strategic and tactical levels to drive targeted marketing efforts. (www.itsallgoodwebdesign.com/html/database_marketing.html). A database is a collection of data arranged for computer retrieval. Marketing can defined as "performance of activities that seek to accomplish an organization's objectives by anticipating cust…
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